{"id":1795,"date":"2023-07-21T00:45:00","date_gmt":"2023-07-21T00:45:00","guid":{"rendered":"https:\/\/kineticstrategies.us\/?post_type=case_studies&p=1795"},"modified":"2024-03-18T21:57:08","modified_gmt":"2024-03-18T21:57:08","slug":"eric-lynn-for-fl-13-2022","status":"publish","type":"case_studies","link":"https:\/\/kineticstrategies.us\/case-studies\/eric-lynn-for-fl-13-2022\/","title":{"rendered":"Eric Lynn for FL-13 – 2022"},"content":{"rendered":"\n

Background<\/h2>\n\n\n\n

With Congressman Charlie Crist deciding to run for Governor, Florida\u2019s 13th Congressional district quickly became one of the biggest battleground districts in the country. However, a partisan gerrymander forced through by Governor DeSantis quickly changed that, moving the seat from a Biden + 6 to a Trump +7. The 13 point partisan swing gave the district a 12-point Republican lean per 538, and the Democratic primary field solidified around Eric Lynn as the party’s best shot to keep the seat blue.<\/p>\n\n\n\n

Approach<\/h2>\n\n\n\n

With the primary cleared and the odds stacked against them, Kinetic and Lynn\u2019s senior team developed a communications strategy that dropped partisanship from their messaging entirely. They focused on Lynn\u2019s local roots, national security background, and commitment to common sense politics versus Anna Paulina Luna\u2019s self-identified extremism. They also experimented with ad placements, pursuing streaming and local cable spots over the expensive Tampa broadcast market.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Result<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Lynn ultimately came up short, losing by eight points. But that was a four point overperformance compared to the partisan lean of the district, and pundits have cited Lynn as the top performing Democratic candidate in Florida in 2022 – outrunning Charlie Crist by 9 points and Val Demings by 6 points in FL-13.<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[23],"acf":[],"_links":{"self":[{"href":"https:\/\/kineticstrategies.us\/wp-json\/wp\/v2\/case_studies\/1795"}],"collection":[{"href":"https:\/\/kineticstrategies.us\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/kineticstrategies.us\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:attachment":[{"href":"https:\/\/kineticstrategies.us\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kineticstrategies.us\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}