Rep. Veronica Escobar is a third-generation El Pasoan and was first elected to Congress in 2018. As one of the most vocal and higher-profile Members of Congress, Veronica Escobar has been a leader on issues like climate change, LGBTQ rights, voting rights, and humane treatment at the border. Her voice and brand reflect a commitment to community, justice, and – above all else – compassion.
Veronica Escobar’s love for El Paso shines through every aspect of her work, and she needs a website that’s as embedded in the community as she is. We set out to build a home base for the Congresswoman’s campaign that would not only highlight her long list of accomplishments in Washington, but could also serve as a resource for El Paso community members navigating an increasingly complex political environment in Texas and as a hub to organize and recruit volunteers.
We built a multi-page, mobile-optimized site with the option for users to select a Spanish version. In fact, our team was even able to translate approved messaging from English to Spanish. We made donation links central to the homepage so that when people search for the Congresswoman, they would land on a site with prominent links to give to her campaign.
While previous iterations of the site included, but did not emphasize, volunteer opportunities, we made volunteering a focal point of the updated site. Links to volunteer are prominently displayed on the site and redirect interested users to forms that connect them directly to the campaign.
In addition to building out the campaign site, we also worked with Veronica Escobar’s team to optimize the user experience for the Vote El Paso subpage. Vote El Paso is the voter information arm of Veronica Escobar’s campaign. In light of recent voter suppression laws in Texas targeting communities of color, the site has become a critical resource for members of the El Paso community.
To ensure a problem-free user experience, our team created accessible domain redirects that navigate users to the Vote El Paso subpage. Once on VoteElPaso.com, users can easily access links to state-based voter resources, including information on registration, early voting, and voting by mail, as well as contact information for the campaign.