Background 

Backed by LinkedIn co-founder Reid Hoffman, Blueprint is a groundbreaking public opinion research initiative designed to take a sober, detailed look at what Democrats need to do to win. Kinetic was entrusted with crafting the initiative’s full branding and website, ensuring it communicated the project’s mission with ease. 

Approach

Kinetic began by conducting a series of in-depth discovery sessions with stakeholders. These calls and a carefully structured branding questionnaire helped us uncover the initiative’s goals, the nature of its reports, and the desired tone for its identity. Based on these insights, we developed a cohesive brand identity, finalized through a collaborative review process. With the branding approved, we transitioned to web development, creating detailed designs in Figma for both the homepage and subpages. Every element of the site adhered to the style guide, ensuring consistency in visuals, typography, and overall brand.  

Result

The intentional and collaborative approach allowed for swift progress. Branding was finalized with just two rounds of minor revisions, and the website required minimal adjustments after the first draft. We delivered a polished product that was user-friendly and easily manageable through visual editors like Elementor. This allowed the Blueprint team to make updates and additions to the site seamlessly, without needing extensive technical support or expertise. Blueprint made an immediate impact in 2024, commanding the news cycle with its influential reports and polling data. Their work was widely cited by major outlets such as Vox, CNN, Axios, and Semafor, establishing the platform as a trusted resource across the Democratic ecosystem.